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Stage 3 – Data Verification and Validation

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  4. Stage 3 – Data Verification and Validation

It is strongly recommended that a range of data and other inputs be used to cross validate and verify. In respect of the results from a survey profiling activity the process of verification and validation of those results may include using results from one section of the survey population, whether by function, geographic location or some other identifying demographic and seeking further data that supports or otherwise the survey responses, and that may also yield more detailed insight into that population’s perceptions.